Is Apple opening up Siri to other AI models?

Yes, Apple plans to allow Siri to work with other AI services like Google's Gemini and Anthropic's Claude. This change, expected in the iOS 27 update, will let iPhone users route their Siri queries to third-party AI apps they have installed.

How will using other AI models with Siri work?

Siri will act as a central hub, directing your voice commands to the AI service you choose, such as ChatGPT, Gemini, or Claude, if you have them installed. Instead of Siri being the only AI, it becomes an interface to access any AI on your iPhone.

Why is Apple making Siri more open to other AI services?

Apple is evolving the iPhone into a comprehensive AI platform under its "Apple Intelligence" initiative. By embracing third-party services, Apple instantly expands the AI capabilities available to users and could generate new revenue from subscription shares.

When will Siri be updated to work with other AI models?

The update to allow Siri to work with other AI models is expected with the iOS 27 update. Apple is set to preview these new software features at its Worldwide Developers Conference in June.

How much revenue does Apple generate from its services business?

Apple's services business, which includes the App Store and potentially AI subscriptions, already accounts for more than $100 billion a year in annual sales. Opening Siri to other AI models could further boost this revenue stream.

Apple AI Strategy: Siri to Open Up to Gemini, Claude & More!

Apple plans to open its Siri voice assistant to a broader range of artificial intelligence services beyond its existing ChatGPT partnership, according to Bloomberg News. This strategic shift, expected with the iOS 27 update, enables iPhone users to route queries to third-party AI assistants like Alphabet's Gemini or Anthropic's Claude directly through Siri, positioning the device as a more open AI platform. The move could also boost Apple's services revenue by taking a share of third-party AI subscriptions.

Siri's New Openness: The "AI Gateway" Strategy

For more than a decade, Apple has kept Siri largely within its proprietary ecosystem. That era is ending. With the anticipated iOS 27 update, Apple intends to transform Siri into a central hub, or an "AI Gateway," allowing it to interact with various AI chatbot applications installed from the App Store . Users will gain the flexibility to choose which AI service handles specific requests, a significant departure from Siri's historically closed architecture.

This integration means that if you have OpenAI's ChatGPT, Google's Gemini, or Anthropic's Claude installed on your iPhone, Siri will function as the conduit, directing your verbal commands and queries to the AI service you prefer. It's less about Siri becoming an all-knowing AI itself and more about it becoming the most convenient interface for accessing any AI on your device. This is a critical pivot as Apple works to catch up to competitors who have been aggressive in integrating advanced AI into their offerings.

Apple's Broader AI Platform Ambitions

This shift is not an isolated event; it's part of Apple's larger strategy to evolve the iPhone into a comprehensive AI platform under its "Apple Intelligence" initiative. While Apple has been developing its own AI tools, embracing third-party services expands the capabilities instantly. The move could also open a substantial new revenue stream, as Apple is likely to take a share of subscriptions sold through these integrated third-party AI services, much like it does with other App Store purchases. This aligns with the company's continuous efforts to grow its services business, which already accounts for more than $100 billion a year in annual sales, according toReuters.

Apple is set to preview these new software features at its Worldwide Developers Conference in June. This openness could drastically alter how users interact with their devices, moving away from a single, default AI to a customizable, multi-AI experience. It signals Apple's recognition that to lead in the AI era, it must become an orchestrator of AI experiences, not just the sole provider. This strategy echoes Apple's prior decision to introduce paid advertisements to its Maps service in the U.S. and Canada, diversifying revenue streams in areas traditionally dominated by competitors like Google.