Ad Creative Design
Design high-converting ad creatives for Meta (Facebook/Instagram), Google Display, and social media marketing.
Creative Types
- Static Images — single image with headline, body, and CTA
- Carousels — multi-card sequences telling a story or showcasing features
- Video Thumbnails — click-worthy frames that drive play rates
- Stories/Reels — full-screen vertical formats optimized for mobile
Design Principles
Pattern Interrupt
Your ad competes with friends, family, and entertainment in the feed. It must stop the scroll within 0.5 seconds.
Visual Hierarchy
- Hook (visual or text that stops the scroll)
- Promise (what the viewer will get)
- CTA (what to do next)
Anti-Slop
- No generic stock photos — use authentic imagery
- No word-heavy creatives — communicate visually first
- No small text — design for mobile-first (small screens)
- No cliché layouts — study what's working in your niche, then differentiate
