Blog Content Writing

Article writing patterns, SEO structure, and quality standards for professional blog content.

Article Structure

Headline

Benefit-driven, specific, and under 60 characters for SEO. Avoid clickbait — deliver on the promise.

Introduction

State the problem, establish relevance, and preview the solution. The reader should know within 3 sentences whether this article is for them.

Body

Use H2 headings for major sections, H3 for sub-sections. Keep paragraphs to 3-4 sentences max. Use bullet points for lists of 3+ items.

Conclusion

Summarize key takeaways and include a clear next step or call to action.

SEO Best Practices

• Target one primary keyword per article
• Include the keyword in title, first paragraph, one H2, and meta description
• Use semantic variations naturally throughout
• Internal link to 2-3 related articles
• External link to authoritative sources

Quality Standards

• No filler paragraphs — every section must add value
• Cite sources for claims and statistics
• Use original examples over generic ones
• Maintain consistent voice and reading level throughout