Content Strategy

Platform-agnostic frameworks for scaling content distribution, building audience trust, and engineering attention.

Frameworks

The Lego Brick Method

Create modular content pieces that can be assembled into different formats for different platforms. One research session becomes a blog post, a thread, a carousel, a newsletter section, and a video script.

Content Minutes

Measure audience engagement in total minutes consumed, not impressions or clicks. A 5-minute blog post read by 1,000 people delivers more value than a tweet seen by 100,000.

Absorption Rate

Not all content minutes are equal. Optimize for deep engagement (saves, bookmarks, shares) over shallow consumption (scrolls, likes).

Distribution Strategy

• Primary — the platform where your content lives natively (blog, YouTube)
• Amplification — platforms where you drive traffic back to primary (social media, newsletter)
• Discovery — platforms where new audiences find you (search, recommendations)

Retention Editing

Structure content to maintain attention throughout:

• Pattern interrupts every 30-60 seconds (visual or textual)
• Open loops that create anticipation for what's coming next
• Payoff moments that reward continued engagement