Instagram Copywriting

Caption strategy, Reels hooks, and engagement optimization for Instagram's 2025 algorithm.

Algorithm Signals

Instagram ranks content based on saves, shares, comments, and DM sends — in that priority order. Saves and shares carry significantly more weight than likes.

Caption Structure

The Hook (First Line)

The preview text before "more" is your headline. Make it curiosity-driven or benefit-driven. Never waste it on context.

The Body

Deliver on the hook's promise. Use short paragraphs (2-3 lines max). Include a soft CTA mid-caption to drive engagement.

The CTA

Ask for a specific action: save for later, share with someone who needs this, drop a word in comments. Generic CTAs ("what do you think?") underperform.

Reels Strategy

• Hook within the first second — text on screen, surprising visual, or bold statement
• 7-15 second Reels have the highest completion rate
• Use trending audio when it aligns with your content
• Carousel Reels (multiple clips) drive higher watch time