LinkedIn Copywriting

Content patterns, algorithm signals, and post formats optimized for LinkedIn's professional audience.

Algorithm Priorities

LinkedIn rewards dwell time (how long people spend reading your post), meaningful comments, and reshares with commentary. Posts that generate conversation outperform posts that generate reactions.

Post Structure

The Hook (First 2 Lines)

LinkedIn shows ~210 characters before the "see more" fold. Your hook must create enough curiosity to earn the click.

Formatting for Dwell Time

• One sentence per line
• Short paragraphs (1-2 sentences)
• White space between sections
• Bold or ALL CAPS for emphasis (sparingly)

High-Performing Formats

• Story posts — personal experience + lesson learned
• Carousels — multi-slide documents (PDF uploads) with one idea per slide
• Contrarian takes — challenge conventional wisdom with evidence
• Framework posts — share a mental model or decision framework