SEO, AEO & GEO

Search optimization patterns covering traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

SEO Fundamentals

• Structured Data — JSON-LD schemas for articles, FAQs, how-tos, and organization
• E-E-A-T Signals — Experience, Expertise, Authoritativeness, Trustworthiness
• Technical SEO — canonical URLs, sitemap, robots.txt, Core Web Vitals

Answer Engine Optimization (AEO)

Optimize content to appear in AI-generated answer boxes and featured snippets:

• Structure content as clear questions and concise answers
• Use definition-style formatting for key concepts
• Include "What is X" and "How to Y" sections
• Provide structured data that answer engines can parse

Generative Engine Optimization (GEO)

Optimize for AI systems that generate answers from your content:

• Write in clear, factual prose that AI can extract and cite
• Include unique data, perspectives, and original research
• Maintain strong E-E-A-T signals across your content
• Structure content hierarchically with clear topic boundaries