Broadcasters also have the option to stream a select number of full matches on YouTube. This dual approach helps "sweeten the package" for media companies seeking to boost their overall audience reach for the tournament, which remains FIFA’s largest revenue stream.
Beyond live match snippets, the partnership grants a global selection of YouTube creators unprecedented access. These creators can tap into "every angle" of match footage to craft custom, World Cup-themed content. This includes fresh perspectives, match breakdowns, and behind-the-scenes material, offering diverse ways for fans to engage with the tournament.
Mattias Grafström, FIFA Secretary General, stated that "this collaboration with YouTube reinforces our ambition to maximise the tournament's impact across the ever-evolving media landscape." He emphasized that the partnership will offer "fans everywhere easy access to an immersive view of the biggest single-sport event in history." The 2026 World Cup will feature 104 games held across 16 cities in Canada, Mexico, and the United States from June 11 to July 19.
FIFA has partnered with YouTube to expand the 2026 World Cup's reach by offering unprecedented access to fans and creators. Rights-holding broadcasters can stream the first 10 minutes of every match live on YouTube, and a global selection of YouTube creators can use match footage to create custom content. FIFA will also share its extensive World Cup digital archive on YouTube.
You can watch the first 10 minutes of every match live on YouTube via rights-holding broadcasters' channels. Broadcasters also have the option to stream select full matches on YouTube. Additionally, a global selection of YouTube creators will be producing World Cup-themed content using match footage.
YouTube creators will have access to match footage to craft custom, World Cup-themed content, offering fresh perspectives, match breakdowns, and behind-the-scenes material. This will provide diverse ways for fans to engage with the tournament beyond traditional broadcasts. FIFA is aiming to maximize the 2026 World Cup's impact and reach through this creator content.
Yes, FIFA will share its comprehensive World Cup digital archive on YouTube, featuring full-length past matches and iconic moments from the sport's history. This archive will provide additional value for fans and creators, ensuring the tournament's legacy is easily accessible. The 2026 World Cup will feature 104 games held across 16 cities in Canada, Mexico, and the United States from June 11 to July 19.
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